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Diet and Health The Entrepreneurial Nutritionist |  | Item | : | 9780781793698 | | Pub Date | : | Sept 2009 | | Edition | : | 4th | | Pages | : | 494 | | Illustrations | : | 65 | | Cover | : | Softbound | | Trim Size | : | 7" x 10" (17.8 x 25.4 cm) | | Authors | : | Kathy King RD, LD |
Now in its Fourth Edition, The Entrepreneurial Nutritionist gives practical advice on how to start and grow a private practice or consulting business. Timely topics covered include service marketing, consulting on the Web, new ethical and legal problems, ownership issues, and how to create your retirement. The book presents strategies from top nutrition entrepreneurs. An additional feature: 44 pages of sample business forms and sample contracts, letters of agreement, promotion letters, and legal forms.
This edition includes results of the first-ever worldwide survey of entrepreneurial dietitians, conducted by the author—approximately 1,335 dietetics professionals were surveyed on how much it cost to get started, what they charge for various services, and their most successful marketing ideas. New case studies by top practitioners are also included.
Table of Contents
Introduction
Part I: THE BEGINNING
- 1: The Entrepreneurial Spirit
- 2: Is Self-Employment for You?
Part II: BUILDING A STRONG FOUNDATION
- 3: Strategies and Management
- 4: What Can We Learn from the "Masters?"
- 5: Nurturing Your Creativity
- 6: Building Your Credibility
- 7: Ethics and Malpractice
- 8: Creating a Good Image
- 9: Counseling Expertise
Part III: MANAGING YOUR BUSINESS
- 10: Business Plan
- 11: Marketing Decisions
- 12: Forms of Business Ownership
- 13: Protecting Your Ideas and Interests
- 14: Choosing Business Advisors
- 15: Money and Finance
- 16: Start-up Decisions and Costs
- 17: Fees
- 18: Reimbursement
- 19: Negotiation, Selling, and Contracts
- 20: Office Policies and Dealing with Clients
Part IV: TAKING YOUR IDEAS TO MARKET
- 21: Promoting Your Venture
- 22: Using the Internet in Your Business
- 23: Website Basics
- 24: Website Creation to Maximize Promotion
Part V: DEVELOPING YOUR PROFESSIONAL PRACTICE
- 25: Consulting in Long Term Care
- 26: Tapping into Food and Culinary Markets
- 27: The "Write" Way to Get Published
- 28: Media Savvy
- 29: Sports and Cardiovascular Nutrition
- 30: The Wellness Movement
- 31: Continued Competency
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